One of Germany’s leading tourism & lifestyle PR agencies.
For many years ranked among the top 5 German tourism PR agencies.
Creative partner of high-profile clients worldwide for over 20 years.
Professional consulting and strategic concepts in times of crisis.
Fifth place for uschi liebl pr in the 2022 Top Tourism PR Agency Germany ranking!
This is the 20th consecutive year that our agency has placed among the top ten, including 17 top five, five top three rankings and four silver medals. The ranking is conducted annually by srt-Verlag. A jury of some 200 travel journalists and bloggers is asked to rate the performance of more than 200 PR agencies in the German-speaking markets. Rated categories include the “answering of media requests”, the “organization of media visits and press conferences”, “creative approach”, and “quality of media releases”.
Leading international hotel brands, romantic island hideaways, quaint alpine resorts, exciting destinations, established tour operators –
the uschi liebl pr portfolio boasts top-class clients from the tourism and lifestyle industry.
From luxury to outdoor, from regional to international. We have shared long-standing partnerships with many of our clients,
and consider ourselves part of their teams. We put all of our passion and professional know-how into their success. In good times and in bad.
Partnering with the uschi liebl pr team is the best thing that can happen to any business: great expertise, professional advice, a comprehensive media network across all areas, and a great passion for the industry. We have been working together for many years and the excellent results have never failed to impress.
We can describe our cooperation with uschi liebl pr as excellent. The charming team is always ready to help us with words and deeds. We always feel very well taken care of with their energetic, friendly and valuable support and pleasant and professional communication. We are looking forward to further successful collaboration even in these challenging new times.
We have been working with uschi liebl pr since 2017 and quickly established a unique relationship of trust that we truly treasure.
Uschi Liebl and her team rise above the rest in the PR world.
As one of uschi liebl pr's first clients, Attika Reisen's relationship with Uschi Liebl-Wickstead and her professional and friendly team continues to be trusting and positive, resulting in successful communication and PR work.
On behalf of my team I would like to extend our heartfelt thanks and appreciation for your great support. Particularly in difficult times like these it is good to have a reliable partner at one’s side. We know all too well how challenging the PR business is and we feel extremely well-represented by uschi liebl pr.
You have been a great asset in our efforts to continuously raise the profile of TOM and its tourism region members, and to place Upper Bavaria’s key topics and related offers in relevant, high-reach media. During the pandemic, instead of being dispirited, you encouraged us to try new formats including the digital PR roundtable and various PR measures which helped us gain valuable experience and continually support our members. THANK YOU!
Let me take the opportunity to thank you for your ongoing excellent support during this very cruel year for our industry. You have always been a wonderful help for me/us - flexible, quick, positive, accurate, eager, motivated and always in the best of spirits. While our range of PR topics was quite different this year and we couldn’t focus on the content we love so much, we still managed to achieve good results.
A huge THANK YOU for your outstanding support and help during the coronavirus crisis.
The uschi liebl pr team handles PR on behalf of AccorHotels’ luxury brands, supporting our transformation process from a hotel operator to a travel and lifestyle company through professional communication activities.
The uschi liebl pr team has supported the Interalpen-Hotel Tyrol for several years in all PR-related topics. They are always there for us and our questions and concerns.
From daily to Instagram, from traditional to social, from event to co-op – uschi liebl pr is familiar with all communication channels for powerful brand & product communication.
360° approach to PR in the German-speaking market – tailored to each individual product and each individual project.
Strong content and true passion.
Boutique PR agency: Large enough for comprehensive campaigns, small enough for personal service.
Delivered by creative, passionate PR personalities with strong networks.
Ranking among Germany’s leading tourism PR agencies we develop bespoke communication strategies for clients in travel, luxury & lifestyle. Creative and results driven.
From independent hotels to international hotel groups.
From destinations to tour operators.
From attractions to mobility.
From celebrity chefs to travel must-haves.
From start-ups to industry leaders.
ulpr provides over 20 years of market experience as a lifestyle & tourism PR agency resulting in expertise, a sense of emerging trends and a powerful network.
Combining these tools with creativity and sensitivity we increase awareness for our clients and provide them with assistance and advice both in good times and in times of crisis.
Solid, future-oriented, efficient.
We provide an integrated approach to PR,
developing bespoke 360-degree communication strategies.
Featuring a perfect mix of traditional travel PR tools and digital relations.
From press releases to social media campaigns, from press conferences to creative events, press trips, Insta travel, celebrity PR or brand partnerships:
We decide individually, plan ahead carefully and act flexibly.
To reach our clients‘ target group we apply all of our know-how including both traditional travel PR tools and progressive methods.
We serve all channels.
Daily or niche blog? Insta story, radio feature, city guide? We know the perfect mix and have the right network.
The future is now. And we love to be part of it.
Digital visibility is the essential key to business success.
This is why ulpr works with a strong and ever-growing network of bloggers and influencers.
Through creative ideas, profound understanding of target groups and personal contacts.
Effective, passionate, enduring.
Applying sustainable strategies, powerful story-telling and the right mix of activities our experienced travel PR team positions brands and products in their market environment.
Innovative and grounded.
With industry know-how and detailed knowledge of each target group.
With eyes and ears in the market and a great passion for our clients.
ulpr demonstrates a sense of responsibility for our children and grandchildren. We travel conscientiously and carbon offset our flights by supporting a forest project in Costa Rica: We regularly have new trees planted at a small designated “uschi liebl pr forest” at the Reserva Bosque La Tigra. This helps promote a rainforest rich in biodiversity.
GPS: 10°18 17.3 N 84°35 40.9 W